Promoting the talents and potential of one Portuguese region.
The Coimbra start-up and tech scene needed an independent collective to promote, organise and create collaborativity in this central Portugal town and the surrounding region.
The Alpha Coimbra branding combines contemporary typography blended with the city’s colours of yellow and purple, and the Portuguese colours of red and green, set into the local iconic traditional diamond shape crest of the Associação Académica de Coimbra. We art directed the website, which was developed by local development studio Red Light.
The identity reflects ideas of growth, collaboration, and local and national pride.
Alpha Coimbra issued a call to the local tech community and investors to sign the manifesto collaborating in promoting the central region's technology and start-up community and facilities.