Whiskey is only part of their story.
The Pearse Lyons Distillery in the heart of Dublin's traditional whiskey distilling district, the Golden Triangle, is built in and around the old St.James Church. After a spectacular renovation, including the illuminated spire and stunning stained glass windows, it opened to the public and is just a short walk from Dublin's number one visitor destination, the Guinness Storehouse.
The old church's history and tales form the basis of an advertising campaign leading to the distillery's tagline, Where Whiskey is Only Part of Our Story.
Exposure to over thirty million people
With almost 30 million passengers through Dublin Airport, key sites were selected to display the new campaign, which included wall coverings and Aerpods throughout the airport's arrivals corridors.